Resume

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Personal statement

A highly skilled digital communicator, creator of content and analytical thinker. Works well under pressure and keeps to deadlines. Confident, friendly, and nurturing. A social media strategy specialist, and highly competent in many aspects of IT, web publishing and graphic design software.

A resourceful self-starter with a ‘can-do’ approach. Passionate about human communications with a talent for seeking out and telling a positive and engaging story.

Enthusiastic, reliable, committed, and very organised. Both a strong leader and supporter of PR campaigns and engagement projects. An excellent collaborator always on the lookout for new and innovative ideas; always striving to be better.

Hobbies and interests: social media, photography, cycling, reading, baking, art and design, sewing, horticulture, film, music, TV.

Professional qualifications

Digital Marketing Diploma (CPD certified) – Delivered by New Skills Academy

September – November 2022

PR and Communications Assistant Standard, Level 4 – DISTINCTION (awarded 08/09/21)

December 2020 – August 2021

Institute for Apprenticeships and Technical Education – delivered by the Public Relations & Communications Association (PRCA)

AIM Awards, Level 4 Diploma in Public Relations

August 2019 – November 2020

Institute for Apprenticeships and Technical Education – delivered by Public Relations & Communications Association (PRCA)

Membership of professional bodies

October 2021 – Present

Chartered Institute of Public Relations (CIPR)

August 2019 – September 2021

Public Relations and Communications Association (PRCA)

IT skills

• Highly experienced in social media platforms including Twitter (X), Facebook, Instagram, YouTube, LinkedIn, WhatsApp, Nextdoor, Bluesky, Threads, Snapchat and TikTok.
• Advanced use of social media scheduling platforms Orlo, Hootsuite and Agorapulse – including analytics features.
• Experienced user of content management systems such as Drupal, Umbraco (7&10) and WordPress.
• Experienced user of email marketing software Gov Delivery and MS Customer Insights – Journeys.
• User of Google Analytics 4 (GA4)
• Design/video editing: Adobe Creative Cloud suite including Photoshop Elements; Adobe Premier Elements, Adobe InDesign, Canva Pro, Biteable, MediaStar, Kinemaster, KAPWING, Apple iMovie.
• Basic HTML skills
• Intermediate/advanced – MS Office 365 (Word, Excel, PowerPoint, Outlook, Teams, Sharepoint, OneDrive)
• Intermediate/advanced MS Teams – using both conference and chat facility to work remotely and collaboratively. Experience with Zoom, Skype, Google Meet.
• Skilled user of the internet and different browsers including Google Chrome, MS Edge, and FireFox
• Experienced user of cloud based sharing systems such as Huddle, WeTransfer, DropBox, Flickr.
• Experienced user of online project management tools Trello and Microsoft Planner.
• Experience with Pentana Risk (performance management software for monitoring KPIs and conducting appraisals)
• Experience of using platforms such as SurveyMonkey to create online surveys.
• Fast & accurate audio/touch/copy typing

Employment

Marketing and Campaigns Manager, Local Government Association

January 2025 – present

• Managing a team of seven, including the management of the print and design service.
• Responsible for overseeing the production and promotion of LGA external campaigns and marketing content, including social media, e-bulletins, publications and web copy.
• Project management of the marketing and promotion of the LGA’s flagship annual conference, including overseeing the production of venue design and build.

Digital Communications Adviser, Local Government Association

June 2024 – December 2024

• Responsible for leading a portfolio of digital communications projects, giving advice to both internal and external stakeholders.
• Video recording and editing and digital photography.
• Webpage build and maintenance.
• Social media content management, production and monitoring.

Digital Content Creator, Chartered Institute of Environmental Health

January 2022 – June 2024

• Managing, creating and publishing organic and paid content for 11 social media accounts (Twitter/LinkedIn/Facebook/Instagram/YouTube/TikTok) across two businesses – one charity, one commercial. Including the creation of all video, infographics and image assets whilst adhering to company brand and style guidelines; acting as a brand guardian to ensure consistency across the organisation. A combination of Canva Pro and the Adobe Creative Cloud suite used for video and image creation
• Content calendar management and social media monitoring using Agorapulse
• Writing and implementing a corporate social media strategy
• Crisis communications and reputational management – monitoring and responding to comments and drafting corporate statements
• Evaluating social media campaigns using UTM codes to track URLs via google analytics and using data to improve and inform future content. Monthly reporting of social media analytics to senior management
• Engaging with the CIEH membership and wider environmental health profession to identify opportunities for new promotional content – including case studies, videos, social media campaigns. Identifying opportunities for national coverage by monitoring trends and topics of discussion
• Writing and implementing social media staff protocol, and a public facing social media acceptable use policy. Provide professional advice to the organisation on the use of social media, including legalities such as copyright infringement. Produce and deliver and social media training for staff, trustees, and management
• Implementation of CIEH’s first internal communications strategy – consulting and engaging with staff and management
• Liaising with internal and external stakeholders (including agency and other membership bodies) to create and deliver engaging campaigns in line with organisational objectives
• Creating copy and editing existing content on two company websites using Umbraco
• Collaborate with colleagues to produce, edit, and proof email marketing, press releases, newsletters, and blogs
• Drafting statements, briefings and board papers for senior management colleagues – including providing final proof reading and approval of copy issued by the department up to Head of Marcoms level
• Other activities in this post include working with a corporate director to deliver a review of equality, diversity, and inclusion within the organisation – including the construction of a staff survey to inform future staff policies and decision making

Media and Communications Officer, Wealden District Council

October 2018 – December 2021

Main responsibilities:

Social media and digital

• Act as the main point of contact across the council for advice on the use of social media; act as the “social media champion” for the organisation to encourage elected members and officers to engage
• Deliver practical social media training at differing levels – to meet requirements of use by elected members, staff, and management
• Provide and coordinate the council’s core social communication activities using electronic media. Ensuring these align with the council’s corporate objectives and priorities
• Produce effective and engaging digital content, including photographs, graphics and videos, to communicate council policies whilst adhering to company brand and style guidelines
• Develop and implement an effective and proactive social media strategy (the council’s first ever strategy in this field)
• Manage the council’s social media accounts including Twitter, LinkedIn, Facebook, Instagram, Nextdoor, YouTube and TikTok. Providing daily organic and accessible content to showcase the work of the council, share important announcements and public health information, and respond to public enquiries
• Write, edit and manage the council’s news web-content using WordPress, and overseeing the management of the Policy, Insight and Communications webpages to ensure that content is accessible
• Write, edit and manage the council’s COVID-19 section of the website in liaison with Public Health and Environmental Health colleagues, ensuring that complex government updates and information is delivered in a simplified way
• Measure the value of the council’s communications output using web/social analytics and tracking KPIs

Communications and engagement (internal and external)

• Devise and implement external and internal communication strategy and plans
• Communications lead for Hailsham town centre regeneration project – including brand concept, design, communications and consultation delivery
• Work collaboratively with Chief Exec office, internal departments and external agencies to deliver bespoke PR and engagement campaigns
• Source good news stories; drafting and editing copy (e.g. press releases, publications, social media posts, articles, interviews, newsletter content, email campaigns)
• Produce a weekly email newsletter on council news and events, and increase subscriptions to this service
• Delivery of internal communications using a combination of methods – including management of the corporate staff intranet and office digital display screens
• Act as the point of contact/link for communications issues across directorates and departments
• Co-chair of the Internal Communications Group – made up of cross-departmental staff at varying levels to discuss/review/challenge/improve/consult on internal and external communications projects
• Raise the council’s national profile by researching, developing and co-ordinating case studies, evidence submissions etc, to promote Wealden best practice
• Respond to traditional public and media enquiries and provide information using the most relevant and appropriate methods
• Develop and maintain excellent relationships with local press and media outlets and other external stakeholders
• Provide oral and written briefings for officers and elected members when being interviewed by the media
• Take into account of a range of relevant audiences, and use engagement approaches, persuasion and behavioural science (nudge) techniques to educate, influence and inform
• Testing of external consultation surveys, proof-reading and editing of survey questions
• Conduct interviews with the public/stakeholders for use in campaigns
• Monitor the status of the council’s public image by producing a report of weekly media coverage and cascade with management and elected members
• Represent the council at both local and national level
• Maintain electronic files and keep media databases and lists relevant and up to date
• Deputise for the Senior Communications Officer as required

PA to Chief Executive, Wealden District Council

November 2012 – September 2018

Performing both PA and Exec PA level duties to the Chief Executive and Leader of Council. Responsible for general administrative support and other ad-hoc duties. Including, but not limited to:

• Producing internal communications on behalf of the Chief Executive’s office
• Being the single point of contact for Chief Executive and Leader of Council – responsible for fielding and answering enquiries in absence, or on behalf of; liaising with members of the public, stakeholders, government departments and elected members
• Research and preparation of documents in both electronic and hard copy
• Provide oral and written briefings
• Assisted the Chief Executive in the role of an executive board member of the District Councils’ Network – requiring an understanding of latest government policy and thinking, as well as a sound grasp of many of the sensitivities surrounding communications with such a large range of organisations with many different political agendas
• IT support given to Chief Executive, Directors, and other PA staff
• Diary management at executive level
• Provide support and guidance to part-time/job share members of the PA team
• Management of conferences and events
• Record, process and monitor Chief Executive’s personal expenses, including those on the corporate credit card
• Raising purchase order numbers and invoices for the Chief Executive’s office
• Administer and attend internal and external meetings as principle note taker
• Act as programme co-ordinator for one-off council projects

PA to Managing Director, Dudman Group Ltd

July 2008 – November 2012

Working one-on-one to provide administrative PA support to Owner and Managing Director of the Company.

PA to Assistant Director of Resources, East Sussex County Council

October 2006 – July 2008

Working closely with Managers in the Chief Executive’s Department, providing administration support to one Director, and three Assistant Directors – main support given to Assistant Director of Resources.

Support also provided to the Freedom of Information Officer which required strong communication, written and research skills, as well as support to the E-Business Manager, and County Education Officer. Working for the County Education Officer, I was responsible for collating and distributing papers to parents relating to school appeal hearings, and also responsible for typing up the decision letters and all other correspondence.

PA to Managing Director/Administrative assistant to Property Manager, Ross & Co Chartered Surveyors & Property Managing Agents

July 2005 – September 2006

Providing full administrative support to the Residential Property Management Team, whilst also providing PA support to the Managing Director.

PA to Area Manager, Focus DIY LTD

June 2004 – July 2005

Providing full administrative and PA support to the area manager, including being the main point of contact and liaison between all stores in the South East of England.

Food Service Assistant, Waitrose Hailsham (John Lewis PLC)

April 2000 – July 2005

Working on the food service counters to the highest of food hygiene and customer service standards.