Resume

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Personal statement

Senior communications leader with seven years’ experience across the public and charity sectors. Member of the Chartered Institute of Public Relations (CIPR) delivering high-profile internal and external corporate communications strategies, senior management advice, reputation and crisis management, and stakeholder engagement plans.

Lead communicator on complex, multi-agency programmes and corporate initiatives, including large-scale events, cross-sector partnerships and high-profile public engagement campaigns.

Empathetic people manager, leading and developing a team of eight, fostering collaborative working cultures and championing personal growth.

A resourceful self-starter with a ‘can-do’ approach. Passionate about human communications with a talent for seeking out and telling a positive and engaging story.

Enthusiastic, reliable, committed, and very organised. An excellent collaborator always on the lookout for new and innovative ideas; always striving to be better.

Hobbies and interests: photography, interior design, cycling, reading, cooking, art and design, horticulture, film, music, TV.

The place you’ll always find me: beside the seaside.

Professional qualifications

Digital Marketing Diploma (CPD certified) – Delivered by New Skills Academy

September – November 2022

PR and Communications Assistant Standard, Level 4 – DISTINCTION (awarded 08/09/21)

December 2020 – August 2021

Institute for Apprenticeships and Technical Education – delivered by the Public Relations & Communications Association (PRCA)

AIM Awards, Level 4 Diploma in Public Relations

August 2019 – November 2020

Institute for Apprenticeships and Technical Education – delivered by Public Relations & Communications Association (PRCA)

Membership of professional bodies

Chartered Institute of Public Relations (CIPR) 2021 – Present

Public Relations and Communications Association (PRCA) 2019 – 2021

Technical expertise

• Project management tools such as Trello and Slack.
• AI assistive and generative technology such as ChatGPT, Copilot and Claude to improve processes and efficiency.
• Google Analytics 4 (GA4).
• Content management systems such as Umbraco, WordPress, and Drupal.
• E-marketing software including Customer Insights Journeys, Gov Delivery, and Dot Digital.
• Social media platforms and scheduling tools including Hootsuite, Agorapulse and Orlo – including analytics features.
• Design/video editing: Adobe Creative Cloud suite including Photoshop Elements; Adobe Premier Elements, Adobe InDesign, Canva Pro, Biteable, MediaStar, Kinemaster, KAPWING, Apple iMovie.
• Basic HTML.
• SurveyMonkey and MS Forms.
• MS Office 365.

Employment

Marketing and Campaigns Manager, Local Government Association

January 2025 – present

• Lead and manage multi-disciplinary communications, digital and design team of eight, providing strategic direction, performance oversight and capability development across digital communications, marketing and creative services.
• Direct corporate communications planning and prioritisation processes, ensuring alignment with organisational objectives and effective delivery of campaigns and communications activity.
• Report on communications performance to senior leadership, using social media analytics (Orlo) and web analytics (GA4) to inform strategy, optimise engagement and demonstrate impact.
• Develop, implement and evaluate integrated marketing and campaign strategies using the OASIS framework, working in partnership with media and public affairs colleagues to ensure cohesive organisational messaging.
• Author and implement a corporate social media strategy and toolkit, strengthening organisational capability, consistency and digital engagement across multiple platforms.
• Provide expert guidance on legal and reputational considerations such as copyright and GDPR compliance.
• Lead governance and stewardship of corporate brand identity, ensuring consistency across all communications outputs and embedding accessibility standards (WCAG 2.2) and corporate style guidelines.
• Provide strategic communications advice and challenge to internal stakeholders, ensuring alignment of programmes and initiatives with corporate priorities and reputational objectives.
• Direct the production of integrated marketing and campaign assets across digital, print, film and advertising channels, ensuring high-quality, audience-focused communications delivery.
• Oversee end-to-end management of corporate publications and content workflows, improving control, visibility and effectiveness of communications outputs.
• Manage relationships with external suppliers, including printers, designers and production agencies, ensuring quality, efficiency and value for money.
• Lead communications delivery for high-profile corporate events, including annual conferences, overseeing branding, design, promotion and on-site delivery.
• Represent the organisation at external events and speaking engagements, contributing to organisational visibility and sector engagement.
• Deputise for the Head of Campaigns and Digital, providing senior-level leadership and continuity across the function.

Digital Communications Adviser, Local Government Association

June 2024 – December 2024

• Supported the strategic development and governance of digital content across websites, social media and e-bulletins, ensuring alignment with organisational campaigns, communications priorities and audience needs.
• Ensured all content met legal, accessibility, usability and brand standards, embedding consistent editorial, style and governance frameworks across digital communications outputs.
• Oversaw content production and editorial workflows, including sub-editing, quality assurance and reuse processes to improve efficiency, consistency and impact across communications channels.
• Led the production and delivery of e-bulletins for policy teams, managing content collation, layout, scheduling and publication to strict deadlines.
• Analysed and reported on e-bulletin performance using engagement metrics (including open and click-through rates), translating insights into actionable recommendations for policy and communications teams.
• Produced regular digital performance reporting, including monthly web and content analytics summaries to inform communications planning and optimisation.
• Applied digital marketing and optimisation techniques to improve targeting, personalisation and reach of content across channels.
• Acted as editorial lead across digital platforms, ensuring high-quality, consistent and audience-focused content output.
• Built and maintained strong cross-organisational relationships to support effective delivery of communications objectives and integrated content planning.
• Supported capability development across the organisation by advising and coaching colleagues on effective digital content creation and best practice.
• Contributed to the development of new digital services and content products, supporting improvements in information architecture, user experience and content design.

Digital Content Creator, Chartered Institute of Environmental Health

January 2022 – June 2024

• Led the delivery and implementation of internal communications strategy, engaging staff and senior leadership to drive organisational alignment, transparency and engagement.
• Managed and coordinated internal communications channels, including Microsoft Teams, ensuring timely, consistent and effective organisational messaging.
• Produced integrated communications content across multiple formats, including email campaigns, press releases, newsletters and blogs, working collaboratively with internal teams to support organisational objectives.
• Drafted and edited high-level communications materials for senior leadership, including statements, briefings and board papers, providing final quality assurance and sign-off for director-level content.
• Managed stakeholder relationships across internal teams, agencies and membership bodies to design and deliver coordinated communications campaigns aligned to strategic priorities.
• Supported crisis and reputational communications activity, monitoring public and stakeholder sentiment and contributing to responsive messaging and issue management.
• Acted as brand guardian across digital platforms, ensuring consistency of tone, messaging and visual identity across organisational communications.
• Identified and developed opportunities for national and sector-facing communications, including case studies, video content and social media campaigns informed by trend monitoring and stakeholder insight.
• Contributed to organisation-wide equality, diversity and inclusion work, including the design and delivery of staff engagement surveys to inform policy and organisational development.
• Developed and implemented social media governance frameworks, including staff protocols and public-facing acceptable use policies, providing expert guidance on legal and reputational considerations such as copyright.
• Designed and delivered social media training for staff, trustees and senior management, building organisational capability and confidence in digital engagement.
• Managed and delivered social media strategy across 11 accounts spanning charity and commercial environments, overseeing organic and paid content, multi-platform publishing and full campaign lifecycle delivery, including content creation, evaluation and optimisation.

Media and Communications Officer, Wealden District Council

October 2018 – December 2021

Internal and external corporate communications and media office:

• Led communications for the council’s response to COVID-19, coordinating messaging and stakeholder engagement across government departments, health agencies, emergency services and local authority partners during a period of significant public and organisational impact.
• Developed and delivered strategic communications and engagement plans that supported organisational priorities, reputation management, public participation and behaviour change initiatives across a range of complex issues.
• Directed communications and consultation activity for a major town centre regeneration programme, overseeing brand development, stakeholder engagement, public consultation and multi-channel communications delivery.
• Enhanced the council’s profile and influence at local and national level through thought leadership initiatives, case studies, evidence submissions, award entries and the promotion of sector best practice.
• Provided strategic media relations and communications counsel to senior officers and elected members, managing high-profile issues, supporting interviews and protecting organisational reputation.

Social media and digital:

• Acted as strategic lead and advisor for social media across the organisation, driving digital engagement, organisational adoption and best practice among elected members and officers.
• Designed and delivered organisation-wide social media training programmes, building capability and confidence across elected members, senior leaders and staff.
• Developed and implemented corporate social media strategy aligned to organisational priorities, public engagement objectives and reputation management goals.
• Led the creation and commissioning of accessible, high-quality digital content across multiple platforms, including photography, graphics and video, to support policy communication, public information and organisational storytelling.
• Managed and developed corporate social media channels (including X/Twitter, LinkedIn, Facebook, Instagram, Nextdoor, YouTube and TikTok), overseeing content planning, publishing, audience engagement and response management.
• Oversaw digital content governance across web and news platforms, ensuring compliance with accessibility standards, brand consistency and organisational tone of voice.
• Monitored, analysed and reported on digital performance using analytics and KPI frameworks, using insight to optimise content strategy, improve engagement and increase reach.

PA to Chief Executive, Wealden District Council

November 2012 – September 2018

Acted as a trusted adviser and principal point of contact for the Chief Executive and Council Leader, managing relationships with senior stakeholders including government departments, elected members, partner organisations and the public. Led executive communications activity, producing internal communications, briefing materials and strategic research, while supporting the Chief Executive’s role on national networks and navigating complex political and policy environments.

Coordinated high-profile events, meetings and cross-organisational projects, providing programme management, governance support and executive-level briefings. Managed sensitive priorities, facilitated effective decision-making, and contributed to the smooth operation of senior leadership functions through stakeholder engagement, team leadership and organisational coordination.

PA to Managing Director, Dudman Group Ltd

July 2008 – November 2012

Provided executive-level support and managed staffing and logistics for the company-owned shipping arm.

PA to Assistant Director of Resources, East Sussex County Council

October 2006 – July 2008

Provided high-level executive support to senior leaders within the Chief Executive’s Department, working closely with a Director and three Assistant Directors to coordinate priorities, manage sensitive information, and support effective decision-making. Collaborated with the Freedom of Information function, applying strong research, written communication and stakeholder engagement skills, while coordinating complex communications and documentation for education appeals.

PA to Managing Director/Administrative assistant to Property Manager, Ross & Co Chartered Surveyors & Property Managing Agents

July 2005 – September 2006

Provided full administrative support to the Residential Property Management Team, whilst also providing PA support to the Managing Director.

PA to Area Manager, Focus DIY LTD

June 2004 – July 2005

Supported the Area Manager in delivering regional business objectives, acting as the central point of contact for stores across the South East of England and facilitating effective communication, stakeholder engagement, and operational coordination across a multi-site retail network.